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Privacy Policy 

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Last updated: 22nd April 2025

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This Privacy Policy explains how Herbrandston Dental Health Practice LTD ("we", "us", or "our") collects, uses, and protects your personal data when you use our website https://healthysmile.org.uk, in accordance with the UK General Data Protection Regulation (UK GDPR).

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1. Who We Are
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Herbrandston Dental Health Practice LTD
Website: https://healthysmile.org.uk
Email: patients@healthysmile.org.uk
Data Controller: Herbrandston Dental Health Practice LTD
Company Number: 06514444

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2. What Information We Collect

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We may collect and process the following types of personal data:

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  • Identity Data: name, title

  • Contact Data: email address, phone number

  • Health Data (only if submitted through a contact form for appointment purposes)

  • Technical Data: IP address, browser type, operating system

  • Usage Data: how you use our website

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We do not knowingly collect data from children under the age of 16 without appropriate parental or guardian consent.

 

3. How We Collect Data

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We collect data through:

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  • Contact and enquiry forms

  • Appointment booking forms

  • Cookies and analytics tools

  • Direct interactions via phone or email

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4. Why We Collect Your Data

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We use your personal data to:

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  • Respond to your enquiries or appointment requests

  • Deliver dental services and advice

  • Improve user experience on our website

  • Comply with legal and regulatory obligations

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5. Lawful Bases for Processing

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Under UK GDPR, we rely on the following lawful bases:

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  • Consent – when you give us permission (e.g., submitting a contact form)

  • Contract – to provide dental care or services you request

  • Legal obligation – to meet regulatory or statutory requirements

  • Legitimate interest – to maintain and improve our services

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6. How We Share Your Data

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We will not sell or rent your data. We may share your data with:

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  • IT and website service providers (for hosting and maintenance)

  • Regulatory bodies (if required)

  • Emergency services (in case of serious risk)

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All third parties are required to comply with data protection regulations.

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7. Data Security

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We take appropriate technical and organisational measures to protect your data, including:

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  • SSL encryption

  • Firewalls and secure servers

  • Restricted access to authorised personnel only

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8. Data Retention

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We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting obligations.

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9. Your Rights Under UK GDPR

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You have the right to:

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  • Access your data

  • Rectify incorrect data

  • Erase your data ("right to be forgotten") - Limited in some instances under Medical records retention legislation

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time - Limited in some instances under Medical records retention legislation

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To exercise these rights, contact us at: patients@healthysmile.org.uk

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10. Complaints

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If you believe we’ve mishandled your data, you can contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

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